Core Services Performance marketing solutions

The levers we actually pull for you

Not a marketplace, not a black box. Just a small senior team running performance programs across channels to deliver measurable results for insurance, finance, and home services brands.

What We Offer

Comprehensive performance marketing services

From lead generation to fraud protection, we provide end-to-end solutions built for performance and compliance.

High-Intent Traffic

Paid Lead Generation

High-quality, exclusive leads from targeted search, social and native campaigns. Built specifically for insurance, finance and home services with strict quality controls and compliance standards.

  • Exclusive, non-shared leads
  • Real-time delivery and validation
  • Custom qualification criteria
  • Multi-channel lead sources
Inbound Calls

Pay-Per-Call

Inbound calls from high-intent users ready to convert. We track, record and QA every call to protect your floor and your margins, ensuring you only pay for qualified conversations.

  • Call tracking and recording
  • Duration and quality filtering
  • Real-time call routing
  • Comprehensive QA process
Programmatic

Media Buying (DSP & Native)

Programmatic access to premium inventory, with tight controls on placements, frequency and creative rotation. Maximize reach while maintaining brand safety and performance standards.

  • Premium DSP inventory access
  • Native advertising placements
  • Advanced targeting capabilities
  • Brand safety controls
Paid Channels

Search & Social

Branded, competitor and generic campaigns on Google, Bing and Meta to capture the demand you're missing today. Professional campaign management with continuous optimization.

  • Google Ads & Bing Ads management
  • Facebook & Instagram campaigns
  • Keyword research and bidding
  • Ad copy testing and optimization
Retention

Email & Remarketing

List-based email and retargeting flows that bring back high-value users and stretch your acquisition budget. Convert more of the traffic you've already paid for.

  • Email campaign management
  • Display retargeting campaigns
  • Abandoned cart recovery
  • Customer lifecycle emails
Protection

Fraud & Quality Protection

Bot and click filtering, blacklists and manual QA keep junk traffic, short calls and clear abuse away from your brand. Protect your budget and maintain campaign integrity.

  • Real-time fraud detection
  • Bot traffic filtering
  • Manual quality audits
  • IP blacklisting and monitoring
Our Process

How we deliver results

A structured approach that combines strategy, execution, and continuous optimization.

Step 1

Discovery & Strategy

We start by understanding your business goals, target audience, and success metrics. Every campaign begins with a clear hypothesis, success criteria, and rollback plan—no blind testing.

Step 2

Campaign Setup

Our team configures tracking, implements fraud protection, and launches campaigns across selected channels. You get full visibility into setup and can review everything before launch.

Step 3

Optimization & Scaling

Continuous monitoring, A/B testing, and data-driven adjustments to improve performance. We scale what works and cut what doesn't—with full transparency on decisions made.

Step 4

Reporting & Analysis

Regular performance reports with actionable insights. See results by campaign, geo, keyword, and publisher. No black-box metrics—just clear data you can act on.

Traffic Sources

Multi-channel reach for maximum impact

We leverage diverse traffic sources to find your ideal customers wherever they are.

Search Engines Social Media Native Advertising Display Networks Email Marketing Push Notifications Mobile In-App SMS Marketing Programmatic DSP Contextual Targeting
Technology Stack

Enterprise-grade tools and tracking

We use best-in-class technology to ensure accurate tracking, real-time reporting, and maximum campaign performance.

Tracking

Real-Time Analytics

Advanced tracking platform with real-time data processing, custom conversion tracking, and multi-touch attribution models.

Reporting

Transparent Dashboards

Client portal access with granular performance data, customizable reports, and API integration capabilities for seamless data flow.

Security

Fraud Prevention

Proprietary anti-fraud system with machine learning detection, IP filtering, device fingerprinting, and manual quality review layers.

Integration

CRM & Platform Sync

Seamless integration with major CRM platforms, marketing automation tools, and custom API connections for your existing tech stack.

Optimization

AI-Powered Bidding

Automated bid optimization algorithms combined with human oversight to maximize ROI while staying within budget constraints.

Compliance

Regulatory Monitoring

Compliance tracking tools for TCPA, state insurance regulations, and industry-specific requirements to keep campaigns compliant.

Service Packages

Flexible engagement models

Choose the service level that matches your needs and budget.

Starter

Managed Lead Generation

Perfect for brands testing performance marketing or looking to supplement existing channels. Includes dedicated account manager and monthly reporting.

  • Single vertical focus
  • 2-3 traffic sources
  • Monthly optimization calls
  • Standard reporting
Growth

Multi-Channel Programs

For established brands ready to scale across multiple channels. Includes strategic planning, advanced optimization, and weekly performance reviews.

  • Multiple verticals supported
  • 5+ traffic channels
  • Weekly strategy sessions
  • Advanced analytics dashboard
Enterprise

Full-Service Partnership

Comprehensive performance marketing as an extension of your team. Includes dedicated media pod, custom technology integration, and priority support.

  • Full vertical coverage
  • All traffic sources available
  • Daily monitoring & optimization
  • Custom integration & tools
Industries We Serve

Specialized expertise in high-value verticals

We focus on industries where compliance, intent signals, and data give you a competitive edge.

Auto Insurance Life Insurance Final Expense Health & Medicare Debt Relief Personal Loans Home Services Solar & Energy Legal Services Mass Tort Senior Services Financial Services
Explore all verticals →

Ready to drive real results?

Let's discuss your goals and build a custom performance marketing strategy that delivers measurable ROI.

Book a strategy call Learn about us